Financial Information, General Advice and Personal Advice in Australia

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

When you use financial information websites, calculators, comparison services, quote tools or brokers in Australia, it is important to understand what type of help you are receiving. Not every explanation, comparison or estimate is personal financial advice.

In Australia, there is an important difference between factual financial information, general advice and personal financial advice. The distinction affects how much a provider has considered your circumstances, what documents or warnings you may receive, and how you should use the information before making a decision.

This article explains the difference in plain English so you can better understand the limits of educational content, online tools and professional conversations.

Why the distinction matters

Financial decisions can involve loans, insurance, superannuation, investing, budgeting, retirement planning and other areas that may affect your future position. The right decision for one person may not be right for another.

Understanding whether something is factual information, general advice or personal advice helps you ask better questions, recognise when you may need more tailored help, and avoid assuming that a general article or calculator result is a recommendation for your specific situation.

On a website such as MoneyTips, articles and tools are designed to help Australians understand financial concepts and compare options more confidently. They are not a substitute for advice that considers your full objectives, financial situation and needs.

Financial information: factual and educational content

Financial information is generally factual or educational. It explains how something works without recommending that you take a particular action or choose a particular product.

Examples of financial information may include:

• an article explaining how compound interest works;
• a guide describing common features of home loans, super funds or insurance policies;
• a glossary defining terms such as offset account, premium, excess, diversification or risk tolerance;
• a calculator that estimates repayments, savings goals or investment growth based on numbers you enter;
• a news update describing a market, regulatory or economic development.

Financial information can be very useful, but it usually does not tell you what you personally should do. It may help you understand the topic, prepare for a conversation with a professional, or compare broad product features.

For example, using financial calculators can help you explore scenarios and understand how different inputs may change an estimate. However, calculator results are only as reliable as the assumptions and information entered, and they generally do not assess whether a particular loan, investment, insurance policy or strategy is suitable for you.

General advice vs personal advice in Australia

The phrase general advice vs personal advice Australia is commonly used because Australian financial services law makes a distinction between advice that does not take your personal circumstances into account and advice that does.

In broad terms:

• General advice may include an opinion or recommendation about a financial product or strategy, but it does not take into account your objectives, financial situation or needs.
• Personal financial advice takes into account one or more of your objectives, financial situation or needs, or could reasonably be seen as having done so.

This means the key question is not simply whether the information sounds helpful. The key question is whether your personal circumstances have been considered in forming the recommendation or opinion.

What is general advice?

General advice can go beyond factual information because it may include an opinion or recommendation. However, it is still not tailored to you personally.

Examples of general advice may include statements such as:

• "Many people consider insurance when they have dependants or large debts."
• "Diversification can help reduce the risk of relying on a single investment."
• "Some borrowers compare fixed and variable rates before choosing a home loan."
• "Salary sacrificing into super may be worth learning about if you want to understand retirement savings strategies."

These statements may be useful, but they do not determine whether the approach is appropriate for you. Your income, debts, dependants, tax position, age, risk tolerance, existing policies, super balance, health, employment situation and personal goals may all affect what is suitable.

Providers giving general advice to retail clients are generally expected to make it clear that the advice has not taken into account the reader's personal objectives, financial situation or needs. You may see this referred to as a general advice warning.

What is personal financial advice?

Personal financial advice is advice that takes your individual circumstances into account. It may involve a financial adviser asking detailed questions about your goals, assets, liabilities, income, expenses, dependants, tax position, insurance, superannuation, risk profile and time frame before recommending a course of action.

Personal advice may relate to areas such as:

• investment portfolios;
• superannuation contributions or retirement strategies;
• life insurance held inside or outside super;
• managed funds, shares or exchange traded funds;
• retirement income planning;
• wealth protection and estate-planning considerations, where relevant to the adviser's authorisation.

In Australia, personal financial advice about financial products is generally provided by someone operating under an Australian Financial Services Licence, commonly called an AFSL, or as an authorised representative of an AFSL holder. The licence or authorisation should cover the services and product areas being discussed.

If you are seeking personal advice, you can ask the adviser what they are authorised to advise on, how they are paid, what documents you will receive, and whether the advice is limited to certain products or providers.

Quick comparison: information, general advice and personal advice

What is an AFSL?

An Australian Financial Services Licence, or AFSL, authorises a business or person to provide specified financial services in Australia. A licensed business may also appoint authorised representatives to provide services on its behalf.

An AFSL does not mean an adviser can advise on every financial topic. The licence conditions and the adviser's authorisation matter. For example, one adviser may be authorised to provide advice on certain insurance products, while another may be authorised to advise on investments and superannuation. Some services may be limited or general in nature.

Before relying on advice, it is reasonable to ask:

• Who holds the AFSL?
• Is the person an authorised representative?
• What financial services and products are they authorised to discuss?
• Are there any limits to the advice being provided?
• How is the adviser, broker or service provider paid?

Financial Services Guides and Statements of Advice

If you receive financial services as a retail client in Australia, you may be given documents that help you understand the service and the advice relationship. Two common documents are a Financial Services Guide and a Statement of Advice.

Financial Services Guide

A Financial Services Guide, often called an FSG, explains important information about the financial services provider. It may include details about the services offered, who provides them, how the provider or adviser is paid, associations or relationships that may influence the service, and how complaints are handled.

An FSG helps you understand who you are dealing with before, or around the time, you receive a financial service.

Statement of Advice

A Statement of Advice, or SOA, is generally associated with personal financial advice given to a retail client. It sets out the advice, the basis for the advice, and information about fees, commissions or other benefits that may influence the advice.

An SOA should help you understand what is being recommended and why. If something is unclear, you can ask the adviser to explain the assumptions, risks, costs, alternatives and consequences of acting or not acting on the advice.

How calculators, comparisons and quotes fit in

Online tools can be valuable, but it is important to understand their role. A calculator, comparison table or quote form may help you estimate, compare or narrow your research. It generally does not mean a product is suitable for you or that you will be approved or accepted by a lender, insurer or provider.

For example:

• a loan repayment estimate may not include all fees, eligibility criteria or future rate changes;
• an insurance quote may depend on underwriting, exclusions, policy terms and your personal circumstances;
• a superannuation or investment projection may rely on assumptions that may not occur;
• a comparison may focus on selected features and may not cover every product in the market.

Outcomes such as pricing, eligibility, loan approval, insurance acceptance and policy terms depend on your circumstances and the relevant provider's criteria. A tool can help you prepare, but it should not be treated as a final decision or guarantee.

How brokers and advisers may differ

Brokers, advisers and comparison services can play different roles. Some may provide factual information, some may provide general advice, and some may provide personal advice or credit assistance depending on their authorisation, licence and service model.

If you speak with a broker through a service such as the brokers page, the fact that they ask about your circumstances does not automatically mean they are giving personal financial advice under an AFSL. For example, credit assistance and financial product advice can be governed by different rules. The provider should explain what service they are offering and what obligations apply.

Useful questions to ask include:

• Are you providing factual information, general advice, personal financial advice or credit assistance?
• What licences or authorisations apply to this service?
• Do you compare a broad market or a limited panel of providers?
• How are you paid?
• Will I receive written recommendations or disclosure documents?
• What information have you considered about my circumstances?

Signs you may need personal advice

General information may be enough when you are learning basic concepts or comparing broad options. Personal advice may be worth considering when the decision is complex, high value, long term or closely connected to your personal circumstances.

You may wish to seek licensed personal advice if you are:

• making major investment or retirement decisions;
• choosing between superannuation strategies;
• reviewing life insurance, income protection or total and permanent disability cover;
• dealing with redundancy, inheritance, separation or a major life change;
• unsure how tax, debt, cash flow and risk interact in your situation;
• considering a financial product you do not fully understand.

Personal advice does not remove risk or guarantee an outcome. It should, however, be based on a clearer understanding of your objectives, financial situation and needs.

How to use general financial information safely

General financial information is most useful when you treat it as a starting point, not a final answer. You can use it to build knowledge, understand terminology, compare broad categories and prepare more informed questions.

Before acting on general information, consider:

• whether the information is relevant to Australia and current enough for your needs;
• whether it explains risks and limitations, not just benefits;
• whether the examples match your situation or are only illustrative;
• whether you understand the fees, terms, exclusions or assumptions involved;
• whether you need tax, legal, credit or licensed financial advice before proceeding.

It can also help to write down your goals, time frame, debts, income, dependants and risk concerns before speaking with a professional. This makes it easier to identify whether you are receiving general information or advice that is genuinely tailored to you.

The bottom line

Financial information explains concepts and facts. General advice may include an opinion or recommendation, but it does not take your personal circumstances into account. Personal financial advice is different because it considers your objectives, financial situation or needs and is usually provided under an AFSL framework for financial products.

Articles, calculators, comparisons and quotes can all be useful parts of your research. The key is to understand their limits. If a decision could materially affect your financial wellbeing, consider whether you need advice from a suitably licensed or authorised professional who can assess your individual circumstances.

Published: Saturday, 22nd Aug 2026
Author: Paige Estritori