SHARE

Share this news item!

Meta's Ad Verification: Strengthening Defenses Against Financial Scams

How Meta's New Measures Aim to Safeguard Australian Consumers

Meta's Ad Verification: Strengthening Defenses Against Financial Scams?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

In a proactive effort to shield Australian consumers from financial scams, Meta, the parent company of Facebook and Instagram, has rolled out a new ad verification process.
This initiative is designed to ensure that only legitimate financial entities can advertise on its platforms, thereby reducing the prevalence of fraudulent financial promotions.

Under the new system, advertisers promoting financial products and services are required to verify their identity and provide their Australian Financial Services Licence (AFSL) number. This verification process aims to confirm the legitimacy of advertisers, offering users greater transparency and trust in the financial advertisements they encounter.

Once verified, advertisements will display a 'Paid for By' disclaimer, including the advertiser's verified information such as their business name and AFSL number. This measure is intended to help users easily identify the source of financial ads and make informed decisions.

Meta's decision comes in response to increasing concerns about the rise of financial scams on social media platforms. According to the Australian Competition and Consumer Commission (ACCC), Australians lost over $135 million to investment scams in the first nine months of 2024, with a significant portion originating from social media.

Will Easton, Managing Director of Meta ANZ, stated, "The introduction of financial advertiser verification is an important additional step towards protecting people in Australia from these sophisticated scammers, who try to impersonate legitimate financial institutions and advertisers."

This initiative is part of Meta's support for the voluntary Australian Online Scams Code introduced in July 2024 by the Digital Industry Group Inc (DIGI). The code aims to establish best practices for digital platforms to detect and prevent scams.

While this move is a positive step towards enhancing online safety, users are still encouraged to exercise caution when engaging with financial advertisements. Verifying the legitimacy of financial offers and consulting with licensed financial advisors before making investment decisions remain crucial practices.

Meta's proactive approach sets a precedent for other social media platforms to implement similar measures, contributing to a safer digital environment for Australian consumers.

Published:Sunday, 22nd Mar 2026
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

Share this news item:

Finance News

AMP Limited's $150 Million Share Buyback: What It Means for Investors
AMP Limited's $150 Million Share Buyback: What It Means for Investors
15 Apr 2026: Paige Estritori
AMP Limited has announced an on-market share buyback of up to $150 million, a strategic decision aimed at returning capital to shareholders and optimising the company's capital structure. This move reflects AMP's confidence in its financial position and commitment to delivering value to its investors. - read more
Albanese Stresses Economic Sovereignty Amid Global Unrest
Albanese Stresses Economic Sovereignty Amid Global Unrest
07 Apr 2026: Paige Estritori
In a recent address to the National Press Club, Prime Minister Anthony Albanese underscored the critical importance of economic sovereignty in bolstering Australia's national resilience, particularly in the context of escalating conflicts in the Middle East. This emphasis reflects the government's strategic focus on strengthening the nation's economic independence to navigate global uncertainties effectively. - read more
Australian Household Wealth Increases Amid Inflation Challenges
Australian Household Wealth Increases Amid Inflation Challenges
07 Apr 2026: Paige Estritori
Recent data reveals that Australian households experienced a 2.5% increase in wealth during the December quarter, amounting to an additional $453.7 billion. This growth occurred despite ongoing inflationary pressures, highlighting the resilience of household finances in the current economic climate. - read more
ASIC Bans Crypto Fund Director Following Company Failures
ASIC Bans Crypto Fund Director Following Company Failures
07 Apr 2026: Paige Estritori
The Australian Securities and Investments Commission (ASIC) has disqualified Ashod Ohan Balanian from managing corporations for a period of five years. This action follows his involvement in three failed companies that operated a cryptocurrency fund, raising significant concerns about corporate governance and investor protection within the crypto sector. - read more
RBA Projects Mid-2026 Inflation Peak with Gradual Decline
RBA Projects Mid-2026 Inflation Peak with Gradual Decline
30 Mar 2026: Paige Estritori
The Reserve Bank of Australia (RBA) has projected that inflation will reach its peak in mid-2026, subsequently moderating to slightly above the midpoint of its 2-3% target range by mid-2028. This forecast suggests a gradual return to economic balance over the coming years. - read more
Click for more Finance News

MoneyTips Subscription Articles

Budgeting for Baby: Smart Savings Strategies for New Mothers
Budgeting for Baby: Smart Savings Strategies for New Mothers
Congratulations on embarking on the incredible journey of motherhood! This exciting chapter brings with it a world of joy and new experiences. Whether you're a first-time mum or welcoming another little one into your family, it's a time filled with love, learning, and new responsibilities. - read more
How to Create a Monthly Budget That Works for You
How to Create a Monthly Budget That Works for You
Budgeting is an essential skill for anyone looking to take control of their personal finances. It serves as the foundation for achieving financial stability and reaching your monetary goals. Yet, managing a budget can seem daunting, especially if you're unsure where to start or how to maintain one. In this article, we'll guide you through crafting a monthly budget that truly works for you, ensuring you not only manage your money effectively but also stress less about financial uncertainties. - read more
Maximise Your Superannuation: Strategies for a Comfortable Retirement
Maximise Your Superannuation: Strategies for a Comfortable Retirement
Superannuation, commonly known as 'super,' is a crucial part of planning for a comfortable retirement. It serves as a long-term savings measure, gradually increasing in value to support you once you stop working. But what exactly is superannuation? - read more
Saving for Your Child's Future: Education Funds and Beyond
Saving for Your Child's Future: Education Funds and Beyond
As young families embark on the journey of raising children, financial planning becomes an essential tool to ensure a stable future. With the rising costs of education and living expenses, it's crucial to put plans in place early. By doing so, families can alleviate stress and focus on what matters most: their children's growth and development. - read more
How to Make Money: For the Girls
How to Make Money: For the Girls
Empowering women financially transcends beyond mere competition or gender debates; it revolves around cultivating practical financial confidence. The essence lies in having the capability to sustain yourself, making decisions uninfluenced by financial stress, and gradually expanding your choices. Regardless of whether your aim is debt clearance, home savings, initiating investments, or alleviating financial anxiety, wealth creation begins with strategic planning and persistent efforts. - read more